We all know the importance of a company logo. It could be the first thing a potential customer sees and it needs to be right! A logo can make your business instantly recognisable just by a stylish, simple design. Here are five tips that should help you on the way to creating your own new powerful company logo.
Establish your brand personality
Before setting off designing a logo, think about what you would like your logo to look like. Think about your company brand personality and how you would like it to be portrayed. What does your brand stand for? What are the aims and what image do you want to create in the minds of your customers. These questions will put you in good stead before designing your logo.
Research, research, research!
You need your logo to stand out from the competition. With this in mind, it doesn’t want to look too similar to anyone in your industry. Ensure you take a good look at the competition, small or big before you start designing.
Draw it out!
Back away from the computer now! Before designing your logo digitally, it’s a good idea to draw the logo on paper first. This is very important, especially if you are going to use the services of a graphic designer. Give them a clear, concise picture of what you would like – this will avoid miscommunication and constant design revisions.
Colour can be powerful
Making your logo stand out is vital. Colour can help to do this. Colours can evoke different meanings to a wide variety of people – If you think of green for example, people often think about the environment and eco-friendly ideas – when people think of red people usually think of love, strength, action and leadership.
Finally, how will your logo be used?
Before starting this whole project you need to think about the end game – where you logo will be used? Will it be embroidered onto your corporate wear? Where do you want your logo to be seen? You need to also create different variations of your logo that can be rolled out to multiple areas such as shop signage, billboards, websites, t-shirts and so on.
For all your corporate clothing and workwear requirements look no further than Logos 4 Clothes. Call us on 01400 230 180 or email firstname.lastname@example.org.