To build a strong core for your brand, your logo is essential and making sure yours is an attractive, unique and memorable one is crucial. Otherwise, you can potentially push customers away, no matter how good the services and products you offer may be.
This puts a heavy burden on your logo and the process of choosing yours should not be rushed.
Unfortunately, when it comes to making a good logo, there isn’t a definitive answer. Many factors will need to consider, of course, there are the aforementioned uniqueness and memorability to be taken in to account. To do this you will need to think about the colours, fonts, shape(s) and what you want to convey to your target audience.
As you are aware, colours come in many varieties and each tends to convey a range of feeling and emotions. Make sure you choose an appropriate one to represent your business, green for example is often used in industries associated with nature or ethics while orange is often used to signify communication and adventure.
Different shapes also have the ability to convey a variety of emotions, squares can represent balance and professionalism, circles community and unity and triangles for power and stability. Looking into the psychology behind different shapes can help you determine which would best suit your needs.
Be careful though, striving to be unique can lead to the temptation to overcrowd a logo with lots of colours and shapes. Be wary of this a logo needs to easily and quickly convey your business and being too busy can hinder it a lot. There is a famous saying ‘Less is More’ and this case it’s very true.
At the end of the day designing a good logo is no easy feat but if achieved it will benefit your business significantly. A good logo means more potential to pick up new customers and in turn more sales helping you on the way to creating a strong trustworthy brand.