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  1. 5 Reasons Why Creating a Uniform is a Great Idea for your Business

    1. It Promotes Trust

    In the same way that a police uniform identifies a law officer to you, a uniform can identify someone which is out in the future making a service call or travelling to visit a customer home. A uniform eases the mind of the customers letting a plumber into their homes, or handing over the keys to a motorbike mechanic when their bike needs servicing.

    1. A sense of belonging

    Employees wearing the same clothes feel a sense of commonness and belonging. This is quite difficult to achieve otherwise and adds a degree of motivation and pride for the employee.

    1. Corporate Branding

    When you ask employees to wear uniforms in your distinctive colours this can have a real effect in cementing an impression in the mind of the customer. Uniforms act as a further distinguishing mark from competitors and therefore helping to reinforce your brand. Furthermore, consistency in your employees’ appearance with the overall branding effort will have a very positive impression on the customer and enhance the corporate image you portray.

     

    1. No need for a dress code!

    In today’s workplace trying to enforce a dress code is very problematic at best. Often boundaries are hazy and this can lead to resentful feelings from the employees who are told their attire is not appropriate for the workplace. Some employees often see receiving a uniform as a perk of the job. Often it can encourage people to apply for a job and represents considerable conservation of effort and time for the employee who doesn’t have to foot the bill for their work attire.

     

    1. Projecting Professionalism

    In customer-facing businesses its important to look professional, uniform and ready to serve. Uniforms make staff identifiable, letting customers seek out help in a store if they need it. Staff wearing uniforms inspire confidence by letting customers know that the person is professional and with product knowledge and also keen to help. With uniforms, employees take on the reputation of the company making them look trustworthy as the company you have built.

     

    For all your uniform requirements speak to the team at Logos 4 Clothes on 01400 230 180 or email info@logos4clothes.com.

  3. How promo clothing can win you more sales

    Promotional clothing can have a range of benefits for your business, from increasing team professionalism and uniformity, to attracting more leads and sales.

    To showcase the return on investment and the benefits to your business, we’ve highlighted two of the biggest and best uses of this clothing.

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  5. How branded clothing can help at exhibitions

    The average attendee spends 8.3 hours viewing trade show exhibits – that’s plenty of opportunity to connect with your audience and raise awareness of your brand.

    There’s a simple solution to make sure your people become an extension of your company; branded clothing.

    While a flashy stand or efficient product demo can do wonders, it’s your team that do the heavy lifting at these events. They make the connections and add personality to your business – but are you fully capitalising on their effort?

     

    Connect with customers

    When you’re discussing your product with a visitor to your stand, you’re not just rattling off a list of ‘features and benefits’. You’re making a connection.

    You will actively build a relationship with that person; listen out for genuine opportunities to click together and go on tangents about sports, holidays, and who had the most eventful commute.

    If nothing else, it makes these events more enjoyable when having real-life conversations, and not a barrage of sales pitches. So when you’re connecting with people, make sure you’re not only connecting as individuals, but also representing your brand.

    Stepping away from your stand and going to mingle? With branded clothing, you take your company with you. Make connections and show the exhibition that your team are friendly, personable and professional.

    Raise awareness

    How do you get your brand in the mind of your potential customers? By putting your name and image out there. With branded clothing, your team become an extension of your logo, your website, your adverts. The image of your company is consistently placed in the mind of those who see it.

    It’s important to put as much thought into getting high-quality, branded clothing as you would into designing your logo or putting together your stand. Your clothing will represent you professionally; so make sure it makes the right impression.

    If you position yourself as knowledgeable, friendly, helpful… you want these attributes to carry through. By making your team an extension of the brand, you raise awareness of what it means to be part of your company.

    Boost sales

    81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors.

    While companies may be attending exhibitions and trade shows to raise awareness, gather leads and build relationships, fundamentally, we’re looking to boost sales.

    What happens if you didn’t get a chance to hand out a business card or take someone’s number? If you’ve had a valuable conversation with someone, and you’re stood in original, branded clothing, you’re much more likely to be remembered as a company.

    Most attendees will spend more time having conversations than staring at your stand – so make sure your logo is on you as a reminder for those decision-makers once they get back to the office. By imprinting your brand in the mind of a potential customer, you’ve made the first step towards that sale.

    Conclusion

    By wearing branded clothing at exhibitions and events, you take on additional responsibility – each team member becomes an extension of the brand.

    It means you’ll have to be on your best behaviour, but the result is creating long-lasting connections, raising awareness and improving your sales.

    If you’re an event exhibitor looking to boost your branding, give us a call today and we’ll see how we can help!

  6. Why Use Branded PPE?

    Why Use Branded PPE?

     Personal Protective Equipment (PPE) is vital to the wellbeing of many businesses and their staff and customers. PPE is a huge category with a vast range of product encompassed; from items like helmets and hi-vis jackets to face masks, gloves and goggles. A ll of these items can be customised with your business name or logo. Some businesses already do this but a lot provide unbranded equipment as standard.

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