- It Promotes Trust
In the same way that a police uniform identifies a law officer to you, a uniform can identify someone which is out in the future making a service call or travelling to visit a customer home. A uniform eases the mind of the customers letting a plumber into their homes, or handing over the keys to a motorbike mechanic when their bike needs servicing.
- A sense of belonging
Employees wearing the same clothes feel a sense of commonness and belonging. This is quite difficult to achieve otherwise and adds a degree of motivation and pride for the employee.
- Corporate Branding
When you ask employees to wear uniforms in your distinctive colours this can have a real effect in cementing an impression in the mind of the customer. Uniforms act as a further distinguishing mark from competitors and therefore helping to reinforce your brand. Furthermore, consistency in your employees’ appearance with the overall branding effort will have a very positive impression on the customer and enhance the corporate image you portray.
- No need for a dress code!
In today’s workplace trying to enforce a dress code is very problematic at best. Often boundaries are hazy and this can lead to resentful feelings from the employees who are told their attire is not appropriate for the workplace. Some employees often see receiving a uniform as a perk of the job. Often it can encourage people to apply for a job and represents considerable conservation of effort and time for the employee who doesn’t have to foot the bill for their work attire.
- Projecting Professionalism
In customer-facing businesses its important to look professional, uniform and ready to serve. Uniforms make staff identifiable, letting customers seek out help in a store if they need it. Staff wearing uniforms inspire confidence by letting customers know that the person is professional and with product knowledge and also keen to help. With uniforms, employees take on the reputation of the company making them look trustworthy as the company you have built.