What makes a good logo?
There have been numerous creative logo designs posted across the Web. While this will help you to create a powerful toolbox for your logo designs, you still need a solid understanding of what makes a logo design good.
What Is a Logo?
The design process must aim to make the logo recognizable immediately, inspiring confidence, admiration, loyalty, and implied superiority. The logo is one aspect of a company’s commercial brand, and its shapes, colours, fonts, and images usually are strikingly different from other logos in the same marketplace.
What Makes A Good Logo?
A good logo is distinctive, appropriate, practical, graphic and simple in form, a logo should be able to be printed at any size, a great logo essentially is two things: great concept and great execution.
Many of the most successful logos are surprisingly simple. Nike’s single swoosh to Apple’s eponymous design, simple logos are easy to recognise and remember. Simplicity is a key ingredient because most consumers only focus on a logo for a short time. A simple design can express your brand’s personality concisely and effectively.
Simple logos focus on highlighting the most important parts of a brand’s personality, this includes focusing more on colours and fonts as well as on distilling ideas into their simplest form. For instance, a symbol is a powerful way of creating simplicity,
The great logos show that they’re relevant to the markets their companies target.
More importantly, they clearly communicate a brand’s personality and identity. A primary component is the use of colours in your logo. A company that sells toys for children may choose bright colours that communicate energy, fun, and excitement.
The second important component is the font used in the logo or wordmark. Fonts help communicate your brand’s tone and its values, which help define your personality. More angular and thin fonts are ideal for highlighting a company that works in technology.
Another key aspect of a good logo is that it is memorable, even from the first time you see it. The goal of a logo is to create a connection with a consumer and generate interest in your brand. When consumers can easily recall your logo and brand, they are more likely to connect them with your company. Logos that are easy to remember and produce a strong impact are valuable because they help your brand stick in consumers’ minds.
Memorable logos combine many of the elements discussed above, but they find the right balance between the visual and textual aspects. More importantly, they clearly communicate your brand’s personality and tone.
Last, but certainly not least, a good logo can be used in a variety of ways, shapes, and situations. For example, a logo you can only use in one size online is not very good, as it limits the ways you can expose your brand to the world. On the other hand, choosing a logo that can be resized, printed, or placed on different media make your brand significantly more visible.
Even the best-looking logos are not necessarily good if they become illegible or unrecognizable when you shrink them for packaging. One of the easiest ways to make your logo more versatile is to think about what format you create and save it in. Traditional photo images may pixelate when you resize them, but vector files are built to be scaled.
Having a good design of the logo is great for making your brand stand out. Here at Logo 4 Clothes we can assist with your workwear and branded clothing to help with brand awareness. Contact us for more details.